Chicago Pay Per Click Strategies
One of the most powerful methods for driving traffic to your web site is pay per click.
There are many types of advertising on the web, all the way from banner ads to pop up ads
Pay per impression advertising charges for every time an ad is presented to a viewer irrespective if they noticed it or acted on it. There is no real incentive for the publisher to work at getting the best impact for the ad.
Pay per click ads only charge if a viewer actually clicks on the ad and goes to the desired web site. While these ads cost more, they do provide an incentive for the publisher to maximize the impact of the ads
